Community Empowerment Through Utilizing Empty Land By Cultivating Golden Kinanti

Abstract

One of the potentials in Bluri Village is cultivating melons and corn. Communities whose main livelihood are farmers, are invited to carry out business activities with a positive nuance, namely planting Golden Kinanti type melons which can grow on dry and empty land. This is done to increase their ability to carry out activities and innovate products in increasing the source of income of the Bluri farming community, as well as being able to compete and develop crop production. Analysis of weaknesses in the development of gold kinanti cultivation will give rise to alternative product development strategies for both quantity and quality. The problem is still the need for connectivity, community participation to develop the potential that exists in Bluri Village and be integrated, lack of community understanding regarding the implementation of Goden Kinanti melon cultivation, lack of marketing innovation, limited knowledge and skills. Entrepreneurial approach. carried out: so that the people of Bluri Village have a sense of ownership and are able to increase their source of income by cultivating Goden Kinanti.