Developing Entrepreneurial Readiness through Integrated Technical and Service Marketing Training in Vocational Education
DOI:
https://doi.org/10.62568/gsce.v2i2.802Keywords:
Vocational School, Vocational Education, Entrepreneurial Competencies, Service marketing, Link and MatchAbstract
This PKM activity was prompted by a skills gap between technical expertise and entrepreneurial skills, which poses a challenge for vocational school graduates wishing to start their own businesses. The programme was attended by 36 Year 11 students from SMKN 4 Palembang, specialising in Electrical Installation Technology within the Creative Products and Entrepreneurship module, focusing on air conditioning installation, servicing and cleaning services. The students undertook project-based training to develop an entrepreneurial mindset. The programme results demonstrated a significant improvement in technical skills, service marketing capabilities, customer communication, professional conduct, and entrepreneurship. The integration of Competence-Based Education (CBE) and Work-Based Learning (WBL) proved effective in fostering these competencies. This programme demonstrates that the integration of technical competencies with service marketing is a strategic step towards developing competence-based entrepreneurship among students at SMKN 4 Palembang. This PKM programme also recommends strengthening collaboration between educational institutions and the business and industrial sectors, as well as developing an interdisciplinary curriculum to ensure that vocational entrepreneurship programmes are more sustainable and contribute to enhancing the competitiveness of graduates.
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