Digital Marketing Literacy Training to Enhance Creativity and Economic Independence among Youth

Abstract

This community service program aimed to enhance youth creativity and economic independence through digital marketing literacy training. The rapid development of digital technology has transformed communication patterns and economic activities, requiring young people to possess adaptive and productive digital competencies. The training program employed a participatory and practice-based approach covering digital marketing concepts, social media branding strategies, creative content creation, and the utilization of digital platforms for entrepreneurial activities. The participants consisted of young people interested in business development and digital creativity. Program evaluation was conducted using questionnaires, observation, and assessments of participants’ practical performance to measure improvements in digital marketing knowledge and skills. The results showed that the training successfully improved participants’ understanding of digital marketing strategies, their ability to produce engaging promotional content, and their motivation to develop independent digital-based businesses. In addition, participants demonstrated enhanced digital communication skills, greater self-confidence, and more productive and ethical use of technology. The most significant outcome of the program was the participants’ increased readiness to independently design and implement digital marketing strategies to support sustainable business development. The program demonstrates that digital marketing literacy is an effective empowerment strategy for developing creative, innovative, and economically independent youth in the digital era.